Our Four Legged Friends

Peter's love for animals started at a young age, however his passion for the welfare of animals started when he met Penelope – his beloved sausage dog, whom he just had to have when he passed her in a pet shop and was horrified to see she had been marked down like a last season frock!

"My dogs remind me every day about what's important – kindness, honesty, loyalty, lots of love and a big lick!"

Penelope, was Peter's constant companion and a regular star of many sleepwear catalogues until she went to doggy heaven in 2005. This cute little dachshund named Penny, continues to be a mascot for the brand to this day. Since then Peter has had two more dogs, Betty and Butch, and more recently now has Doug, Lucy, Fred and Ginger. Which although will never replace Penelope, Peter's family of fur babies do hold a special spot in his heart.

Peter is a huge supporter of animal welfare organisations and since 2005 has raised over $1.4 million in Australia for the Royal Society for the Prevention of Cruelty to Animals (RSPCA) and is thrilled to be one of their ambassadors. Across the ditch, Peter also supports Paw Justice in New Zealand with their fight for animal protection and has raised over $148,000 since 2014.

We are constantly thinking of new ways to help all creatures great and small and try to do everything we can to raise money and awareness for the animal kingdom. Donations are always welcome at the RSPCA and Paw Justice so visit www.rspca.org.au and www.pawjustice.co.nz if you would like to do your bit for all the furry friends of the world.