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Thanks for visiting the Peter Alexander website.
This is our Privacy & Cookies Policy, and it is applicable if you're a customer or a visitor to our website and stores.
Peter Alexander is a company that operates with stores in a number of different countries around the world. Because of this, we have companies set up in each of the countries we operate in including for the websites that we sell our products from.
If you're buying from our UK website or visiting our stores in the UK, then the 'data controller' of your personal data is Peter Alexander UK Limited ("Peter Alexander") (registered in England & Wales, company number 06720673) and our registered office is at 10 John Street, London, WC1N 2EB. Peter Alexander UK Limited is a registered data controller at the UK Information Commissioner's Office under number ZB696609. As Peter Alexander is a UK company, if you're shopping from the European Economic Area (EEA) we will transfer data to the UK, and potentially other third parties outside the EEA. For more information, see below under 'International Transfers'.
Peter Alexander is part of Just Group Limited ACN 096 911 410 whose registered office is at 457 St Kilda Road, Melbourne, Victoria 3004, Australia (to make things a little easier, we refer to the 'Just Group' in this policy).
hen you interact with us, we collect data.
Sometimes you give it to us (for example, when you order a product, you tell us where to deliver it) and sometimes we collect it automatically (for example, when you browse our site we use cookies, which we explain in more detail below).
We have written our Privacy & Cookies Policy to set out how we collect, hold, use and disclose that data. We want you to know who to contact if you want to give us feedback on any issues about the policy or how we collect and process your data.
Our policy applies whether you're interacting with us online, in stores or through our customer service team – and wherever you live in the world.
We know how important your personal information is to you, and we are committed to safeguarding that information.
We will follow all the data protection and privacy laws that apply. This policy doesn't limit any of those laws.
You're in control!
You can:
Sometimes your rights are subject to exceptions permitted by law, for example, where an access request might prejudice law enforcement activities. We'll give you reasons if we can't comply with a request. Please send any requests to our Data Protection Officer (details below).
If you have any concerns about any aspect of our privacy practices, you can also report it to the relevant data protection supervisory authority in your country of residence, work, or the place of any alleged infringement.
What Types Of Personal Information Do We Collect & Why?
This list is not necessarily complete and in certain circumstances we may need to collect additional information for one or more of the purposes set out in this privacy & cookies policy.
If you don't want to give us your personal information or you want to remain anonymous, that's okay too! But this may restrict our ability to provide you with our services or access to certain features on our websites (for example, you can check out as a guest without creating an account or signing up to our database, but we still collect certain personal details from you to fulfil your order).
Our "Legal Bases" For Collecting Your Personal Information
Data protection laws require us to have a legal basis for using your data. Here are the reasons why:
We use cookies on our website.
Cookies are small pieces of information stored by your browser on your computer or mobile device. Cookies are used to maintain session information between your browser and our website and identify things related to your use of the website such as the time, date and URL of the pages you visit, your IP address, your location and browser software. Some computers and mobile devices also permit your location to be shared with us (often referred to as geo-location data). Most browsers can notify you when a new cookie is received, or let you turn off cookies or geo-location services altogether. Turning off these services or not agreeing for us to use cookies may mean some features on our website are not available to you.
We use information obtained this way in order to learn about your preferences so that we may improve our website and the service offered through it. We use two different types of cookie – session cookies and persistent cookies. A session cookie is stored temporarily, it only lasts until you close your browser. A persistent cookie is stored on your device and lasts until you or your browser deletes it. For example, we may use cookies to store your preferences so you don't have to set them up every time you visit our website, web portal or apps. You might also see web banner advertising while browsing other websites related to products you've viewed on our website. We place these ads using cookies. Some of the cookies we use are associated with your account (including personal information about your logged in status, your location, email address you gave us), and other cookies are not. We use both first party and third-party cookies. First party cookies are those which we use. Third party cookies don't originate from us. Social networking sites use third party cookies so you should check the websites of those networks for more information about managing their cookies.
Here's how we use cookies.
Personalisation
We use cookies to help us show you products you are likely to be interested in.
Preferences
We use cookies to remember your settings and preferences, like the language you prefer and your privacy settings.
Log in
Cookies let you log in and out of your account.
Security
Cookies are just one way we protect you from security risks. For example, we use them to detect when someone might be trying to hack your account.
Advertising:
We use cookies to help us deliver relevant digital advertising. Examples of the cookies we use include:
Analytics
We use cookies to make our services better. For example, these cookies tell us how many customers use a certain feature and how popular it is, or whether people open an email we send.
We also use cookies to help advertisers understand who sees and interacts with their ads, and who visits their website or purchases their products.
Sometimes we hire security vendors or use third-party analytics providers to help us understand how people are using our services. Just like we do, these providers may use cookies. Examples of the cookies we use include:
You can accept or refuse the use of cookies. However, refusing, blocking and deleting cookies may mean that you won't be able to access or use all of the features of our website. The methods to block, reject and delete cookies will vary from browser to browser - for more information visit allaboutcookies.org.
Sharing Your Info
We use carefully selected third parties in certain parts of our business. The relevant organisations include those:
International Transfers
As mentioned earlier, Peter Alexander is a global brand with stores all over the world, which may involve transferring your information back to the Just Group whose global head office is in Australia. We also use some third parties to administer part of our service delivery, so some of the uses and disclosures may occur outside of your country of residence. This means that sometimes we'll need to transfer your personal information between countries and in particular to Australia (where our central database is operated).
If you're in the UK or the EEA, this means we may transfer your personal data to other jurisdictions for processing at a destination outside the UK or the EEA which may not provide the same level of protection of personal data as within the UK or the EEA. By submitting your personal data, you agree to this transfer, storage and processing. Where we transfer personal data outside of the UK or the EEA, we will take reasonable steps to protect your data and prevent any third parties outside of your country of residence using your personal data in any way that's not set out in this privacy & cookies policy. If we do transfer your data out of the UK or the EEA, our standard practice is to use standard data protection clauses for such transfers. You can request a copy by contacting us (the contact details are below!).
Security & Data Retention
Your information is stored securely whether in an electronic or physical form. We take all reasonable steps to protect all personal information from misuse, loss, interference, unauthorised access, modification or disclosure. If you transact with us online, make sure you keep your account details secure and contact us if you think you're account has been accessed or your privacy rights have been breached.
We'll hold on to your personal information only for as long as is necessary for the purpose we collected it or where we have a legitimate interest to continue doing so. Sometimes we are required by legal or regulatory requirements to keep hold of some of your information even after you have closed your account with us, this may be to resolve disputes, prevent fraud, tell you about a product recall or to apply our terms and conditions.
Children
We acknowledge and support the importance of children's privacy and safety. We do not knowingly collect personal information from children under 16.
If you become aware that a child under 16 has provided us with personal data without parental consent, please contact us through our Data Protection Officer whose details are set below. If we become aware that a child under 16 has provided us with personal information without parental consent, we will attempt to delete this information as soon as possible.
Updating This Privacy Policy
Sometimes we will need to update this policy, for example to explain a new process or to comply with new laws. The last time we changed the policy was on 1 October 2024. If we update the policy, we'll put a new one on our website.
Contacting Us
Privacy Questions
Want to know more, or to exercise any your rights set out in this policy? The best way is to contact our Data Protection Officer by email at dataprotection@peteralexander.co.uk
Customer Service Questions
If you have a customer service question that's unrelated to privacy, please go back to our home page and check out our contact details under 'Contact us'.
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